IDD (Original Design Development) is an integrated development management system. It is a development management system independently researched and developed by OREA Technology Company based on the core functions of international advanced product development process IPD and combined with the innovation management needs of domestic high-tech enterprises. It is the roadmap of product innovation design and development.

IBM, Boeing, Nokia, Cisco, Apple and other top foreign enterprises as early as 20 years ago began to study efficient product development mode, basic technology research and development mode research is the root cause of domestic product design and development ability lag. As the first design service institution in China to adopt integrated development management system, OREA has summarized a set of Chinese model product innovation design and development system based on a large number of product development management practices of IBM, HUAWEI and other companies, combined with a large number of successful cases of domestic enterprises.

IDD original design and development system can greatly improve the efficiency and success rate of traditional development work. First of all, the product design and development time is greatly shortened, the development of complex products from 12 months to 9 months, general products from 6 months to 4 months; This time, the quality of product design and development was generally improved, the project development errors and losses were reduced from 18% to 3%, and the prototype one-time pass rate reached 98%. Through the introduction of IDD system process, OREA helped customers increase the efficiency of product development by 12% and the conversion rate of scientific and technological products by 45%, thus optimizing the overall level of enterprise research and development and achieving remarkable results.

Through effective communication, coordination and decision-making, to achieve the goal of bringing products to market as soon as possible. PDT is the brain of project operation, an integrated complex composed of members from different professional backgrounds of OREA and partner units. The PDT team has a strong ability to interpret technical language, which is the basis for the team to analyze technical difficulties, segment and deconstruct the inherent system, and make breakthroughs and innovations.OREA believes that in order to achieve innovation in the real sense, professional barriers and technical black boxes must be broken through, so that all professional boundaries can penetrate each other and organically integrate. This ability depends on the required technical resources and effective communication channels, which requires covering the entire technical range of products and avoiding the phenomenon of short board.

Through careful planning and accurate interface design, OREA brings forward many of the original follow-up activities. The traditional design process is a serial mode, complete one link to the next link, only in the task handover stage there is a partial overlap, to ensure the integrity of the handover information. However, in the development process, some problems are often insurmountable, so they are forced to go back to the previous step to adjust or lower the original standards, which leads to the whole project plan delay or compromise of the design goal. The parallel mode of IDD process avoids the occurrence probability of this phenomenon very well. The parallel mode enables each link of the process point to have a centralized and parallel time arrangement in the scheme stage. Its main advantage is that it can expose the problems in advance and focus on the key problems, which increases the possibility of problem solving and ensures the original needs of users to the maximum extent. At the same time greatly reduce the number of repetitions in the later stage of the project, shorten the time to market.

Every design project can be said to consist of N problem packages, especially complex system projects, which contain problems including responsible derivative relationships. Therefore, whether a development project can successfully achieve the expected goal, the key is to find out the problem and the relationship behind it. The main work of this link is to screen and solve the problem points, find out the obstacles to the realization of the goal and the blind spots in the design and implementation stage, expose the problem points in advance, and track and solve the problem in the form of pipeline, including tracking and management of derivative problems. In OREA Company, project development is carried out under strict process management. By checking key nodes, problems existing in the project are reviewed. The problem solving is also carried out under the unified organization of PDT to ensure the effectiveness of the problem change instruction. The problem list is solved one by one under the tracking guidance of PDT. The next step can not be entered until the problem list is closed.