The formation of product characteristics comes from two aspects. One is to study and refine the internal attributes of products and corporate culture, which is the unique image symbol of enterprises, and has the representativeness and inheritance. Second, it comes from design aesthetics. The specific function, environment and population of the product determine the external form of the product, and its dominant idea is the user-centered design concept.

Product functional semantics is a kind of concrete manifestation of user cognitive mode on product. The functional semantic design of OREA mainly solves the barrier-free interaction between people and products, and solves the user's research on the legibility, comprehensibility and usability of the form presented by products. Product semantic research includes traditional modeling semantic design and interactive interface design, as well as guidance research of the whole process of product use.

Only on the appearance of the product design, simple design style has become a unified choice of domestic and foreign enterprises. Simplicity has a sense of The Times, is the essence of the pursuit of beauty, but it is only a style, not content, blind pursuit of the form will bring the design of the same and lack of professionalism. OREA's industrial design follows the "less is more" design philosophy, carefully choosing structural elements rather than relying on decoration, embellishment and stacking. As much as possible to give up the non-functional modeling elements, so that the form is subordinate to the function, the maximum degree of integration.

The "human factor" must be considered as a primary condition in both design and manufacture. As the structure and function of products become more and more complex, the requirement of improving the efficiency of operation and ease of use becomes one of the tasks of design. The tool free design simplifies server maintenance and upgrading, which has been well received by many users and is used in most of OREA's products designed for customers. The humanized design of professional equipment also includes clear operation instructions, according to the diagram to disassemble, on the back of the server cover, or on the parts of the design of a very graphic diagram to guide the user to disassemble.
Other cases -- Design of operation interface of advanced shipborne equipment system of a Navy ship; Design of operation and command interface of an aerospace UAV.

Materials guide form, and the best design doesn't split form from material. The high load-load-deadweight ratio of XT-RACK's new generation of server racks is one of the key advantages. Thanks to the light alloy material (zinc-aluminum alloy) used in the overall rack design, the enclosed profile columns are stronger than ordinary sheet metal bending structures and weigh only half as much as sheet metal cabinets. The upper and lower frames of the XT-RACK Rack are molded using an integrated casting process, allowing the overall appearance to be detailed in a way that traditional sheet metal structures cannot.

The integrated application of basic technology determines the impact of design. Basic technology should be the material that designers use for their creative ideas. It can fundamentally break through the thinking limitation of designers simply on "shape", expand the scope of control by design, and produce completely different effects. OREA integrates sensor technology, touch screen technology and other applications for high-end server cabinets, expanding the original function and competitiveness of pure cabinet products.